Overview:

This document will give you and understanding of how to effectively use banners to advertise your website and how to turn those clicks into customers.

Introduction

Having your website up on the Internet doesn't mean that you advertising to millions around the world, you need to let them know you are there first. Having a website is like having a telephone number in the white pages, you need to let your prospects know that you exist and how to get to your website.

Placement

If you sell music and your target market is teenagers then make sure your banners are placed on sites that attract your target market. Don't place banners on websites juts based on cost, instead advertise on websites that will attract your target market, you want to turn those clicks into profit.

Online Directories

Experience shoes that a majority of contacts generated through online directories are from other businesses trying to sell you a product or a service. With exception for major directories such as TrueLocalâ„¢ and Yellow Pagesâ„¢. These Directories already have customers using their services. The rule of thumb we use is, if you haven't heard of it then chances are either have your customers.

Reach and Frequency

This is what marketing is all about, how many targets can you reach and how often. It is said that a prospect needs to see the add many times before they decide to make a purchase. Make sure that your banner advertisement can be seen at the same location for at least a month to ensure that they advertisement gains good exposure.

Clicked

Now that you have your click from the prospect you need to make sure that you keep their attention. It is a good idea to have your banner advertisements link to a page that has been setup specifically for that advertisement. This way the content of the page will be relevant to what the prospect clicked in the first place.

Now that you have them on your website you want to convert them to a sale, or generate your business some revenue. Sign them up to a newsletter so that you can get their details and keep exposing them to your marketing materials. Newsletters are very effective because you decide the frequency and not the prospect.

For more information on newsletters see our “Advertising Online – Newsletters” article.

Get them Susbscried to news feeds from your site, so that they keep getting exposure to your advertising.

Do NOT bombard the user with popups, even though this might seem like a good idea to get their attention to offers and advertisements it is not. Popups in many cases just annoy your visitors especially for first time visitors.

Measuring

You can measure how your campaigns are going by using analytics software such as Google Analytics which is a free tool to analyse your website. Google Analytics enables you to monitor how many clicks you are getting each day, where they users are coming from, where they are going and much more. To talk to a Google Analytics consultant call 1300 736 921.

Banner Tips

• Use animation to capture the eye.

• Use sound to capture their attention.

• User interaction with a banner will prompt them to make a click on your banner.

• Offer the user something for them to click your banner. Make sure that the offer is something that your target market wants.

Banner Ideas

• Competitions

• Raffles

• Games

• Offers and eBooks

• Vouchers / Coupons