Advertising - Email

Every time you send an email you have an opportunity to advertise your products, services and business. After reading  this article you will have some methods commonly used to help increase your sales without any expense to you.

Domain

Ensure that you send emails from a domain that brands your business and not a domain like gmail.com or bigpond.com which doesn't brand your business and can have a negative impact on your businesses image.

Sender name.

Choose a name that is related to the account. Instead of sending personal emails from This e-mail address is being protected from spambots. You need JavaScript enabled to view it send them from This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Remember you can have as many email addresses as you want and your email client can view many also. It will even help you identify the relation to you or your business before you read the email.

Accounts

You should try to keep emails separated by category so that searching through them is easier and when you receive a new email to that account you have an understanding of tha the topic of the email might be about before you open it. You wouldn't keep your accounting information mixed with your marketing campaigns in the same folder at work, the same goes for your emails.

Common accounts include;

• This e-mail address is being protected from spambots. You need JavaScript enabled to view it
• This e-mail address is being protected from spambots. You need JavaScript enabled to view it
• This e-mail address is being protected from spambots. You need JavaScript enabled to view it
• This e-mail address is being protected from spambots. You need JavaScript enabled to view it
• This e-mail address is being protected from spambots. You need JavaScript enabled to view it
• This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Signatures

Attach email signatures to everyone of your emails. Who knows maybe an email you send will get forwarded on to someone else and they could be looking for the products or services you are selling. Signatures are a good way to promote your business without changing the topic of the email.

Auto responders

An auto response is a pre-written email that gets sent to a contact when they send an email to you. There are many things you can use this feature for. Auto responses are perfect for delivering important information and letting your contacts know that you care about them.

We list a few ideas below.

• Notify contacts know that you have received their email.

• Notify contacts that you will reply with x time and you value them

• Notify contacts that you are on leave

• Changes to operating hours

• Specials that you are offering

Conclusion